By: Alyssa Krause

Growing up in the 21st century, I have become accustomed to the ever so rapid growth of technology and social media. As I progressed through high school, college, and the start of my career, social media and technology have progressed right by my side. It therefore comes as no surprise when the newest iPhone comes out or a new social media trend appears that I find myself eager to be a part of it.

In the same sense, when there is an opportunity to incorporate new technology or social media in our architectural process, I’m just as excited. In many professions including architecture, it is easy to fall into the trap of just sticking with what works. While there might not be any harm with that approach, you are limiting your business and clients to the full potential technology and social media has to inspire new ideas and promote progress. As technology and social media progress, so should the approach to conduct business in which we use those skills.

Social media is the bases for unlimited communication whether it is through Facebook, Twitter, Instagram, etc. To put that into perspective, Facebook alone has 510 comments, 293,000 statuses, and 136,000 photos posted EVERY MINUTE!! If that doesn’t prove the power of communication through social media I don’t know what does. It is therefore only our advantage in the workforce to use social media to communicate on platforms that are so accustom to the everyday life or our clients.

In architecture, the design process should be the most engaging, interacting and collaborative process as possible in order to achieve the most successful project. We have found that through the use of social media, we are able to reach more people in the community than ever before. As a public sector architecture firm, involving the community in each project is a significant part to the design process and helps develop a more informed design. Communication between the client, stakeholders, and the community, allow us together to articulate what is important in the design and the overall goals of the project.

My personal favorite platform of social media to use in order to engage the community is Pinterest. Pinterest allows the opportunity for all members of the community to voice their opinion and design ideas on what I consider a “virtual scrapbook”. People are able to contribute through the use of images, videos, articles, blogs, websites, etc. as well as with comments and likes/dislikes. Through the use of Pinterest, architects are able to create an environment that reflects the vision of the community so they are better served and feel involved in the overall process.

Staying connected in today’s social media world is more pivotal then every before and being able to use those skills in the workforce is a key component to offering our clients the best service possible. It is our goal to create an ongoing conversation with our clients and what better way to accomplish that then through social media.